Ambassador Cella Welcomes Women Entrepreneurs at Fiji Forward Event

SUVA – United States Ambassador to Fiji Joseph Cella continued the momentum of the Fiji Forward series of workshops and seminars this morning with a dialogue focused on women entrepreneurs. This was the third Fiji Forward event since the launch in May. Ambassador Cella welcomed 50 emerging and established Fijian businesswomen along with industry stakeholders to the event.

Ambassador Cella said, “This workshop aims to support Fijian women maneuvering the challenging business landscape in the wake of the COVID-19 pandemic. In my discussions with some local businesswomen I have been impressed with their resilience and creativity. My hope is that this blended workshop of online facilitators and a face-to-face roundtable will further inspire and give emerging entrepreneurs practical tips on enhancing local businesses.”

The speakers touched upon several themes covering innovation and creativity, working with investors, ease of doing business issues, diversifying, and social entrepreneurship. Using both a virtual platform and a face-to-face roundtable, this Fiji Forward discussion connected expert speakers from the United States in partnership with local professionals.

Earlier Fiji Forward discussions tackled increasing trade opportunities in the United States, working through the necessary regulations on biosecurity requirements and fostering relations with the U.S. Department of Agriculture. The Fiji Forward series provides a platform to help Fiji’s economy recover from COVID-19-related impacts. Fiji Forward events between leaders in Fiji and the United States will continue throughout the year.